Feeling stuck! Don’t know where to start?
Here are some quick tips to help you get started.
- Try out the activity “Kick Start Blogging” to help you and your team see just how much you can write in 15 minutes
- Keep your blog engaging and interesting. Steer away from too much technical jargon.
- Use stories and analogies (preserve patients/client confidentiality).
- Be careful of “analysis/paralysis.” Just get started and take action.
- Before you begin start by establishing ….
- What doyou want your core message to be (and stick to the message).
- Jot down 4 key take home points and write your blog around these points.
- Who are you targeting? What do they want to know about and how do you need to deliver the messageConsider categorising your blogs based on “target audiences,” or setting up specific pages in your blog for target audiences…or better still…create individual web page/blogs for certain target audiences… as part of a mulit-domain marketing strategy. Target Audiences could inldue
- Peers (General Practitioners? Multidisciplinary peers?). Consider the use of technical jargon (still keeping a personable and interesting approach). Peer-reviewed articles or links to credible sites.
- Patients/Clients?
- Marketing partners? Strategic alliances? Local traders?
- Extend the blog’s “reach and engagement.” Share. Share.Share using appropriate channels for your target audience and SEO strategy. For example:
- Facebook
- Twitter
- Linkedin
- Groups and comments
- QR codes
- Video
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