Private Practice Marketing
Ethical, Innovative and Comprehensive.
As you know healthcare is changing. Before the internet and reliance on smartphones, prospective patients depended heavily on word-of-mouth and traditional forms of promotion to find you. The truth is that while these forms are still important, patients and referrers are becoming smarter about how and who to go to. Today you also need to contend with online reviews, social media, corporates with big marketing budgets, pressures on health insurance, and a society who have access to a wealth of knowledge and resources. How do you get ahead, and build a practice that serves you and your patient’s best?
Improve and evolve
Maybe your patient flow or referrals are low, or you’re working longer hours with little return? Perhaps you know there is potential in your practice, but need help finding or maximizing it? Identity Consulting can show you Private Practice marketing strategies that get results. Taking into consideration all parts of you practice, not just one part is the key to success, saving time and money. When implemented correctly private practice marketing can be a powerful way to:
Are your patients and key referrers ‘raving fans?’…
Too often we see health and medical professionals focus purely on details such as their website, logo, search engine optimisation or AdWords. Don’t get us wrong, they are all critical elements. However, they can be a waste of your time and money if:
- Potential patients are calling but not making appointments
- Patients are visiting the practice but are not accepting ideal treatment, perhaps even going elsewhere for their treatment
- People are not raving about the practice and aren’t telling others about you
- Referrers don’t feel comfortable referring because they’ve had feedback about the way patients are being treated in the practice
Creating and sustaining positive word of mouth where people refer others to you, where patients are actually making appointments and accepting ideal treatment, doesn’t happen by accident. Word of mouth needs planning, best-practice systems and great communication. It’s interesting, not only are we seeing a rise in tacky and gimmicky marketing, many health and medical practices seem to be unaware of, or simply forgetting how important service excellence, telephone technique and patient experience really is. Our Marketing Essentials Kit contains private practice marketing tips to get you started. Included is a marketing budget to help you plan your marketing activities, as well as a checklist with the essential marketing systems for a successful practice. You’ll also receive detailed scripts, tools and resources to assist you further.
|Related Services: Mystery Patients, Service Excellence and Telephone Technique Training, Phone Monitoring Download: The Marketing Essentials Kit Contact Us: To see how we can help increase quality referrals and patients through word-of-mouth systems|
Why you’ll love us!
1. What we doBOTH Consulting and Marketing
2. How we do itPrivate Practice Marketing
3. What you getPractice success! Better life balance
Free Tips, Tools & Resources
Private Practice Marketing
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